Friday, November 20, 2009

Study validates role of chiropractic to employers, payers

November 17, 2009 — A study commissioned by The Foundation for Chiropractic Progress (www.f4cp.com), validating chiropractic physician services for lower back and neck pain to improve the value of health benefit plans, is generating widespread coverage in the healthcare media and significant attention in government circles.

The study was conducted by two esteemed medical researchers, Niteesh Choudhry, MD, PhD, Harvard Medical School and Arnold Milstein, MD, Mercer Health and Benefits,

The relevant nature of the report has direct impact upon current healthcare discussions in our nation’s capital, prompting the Foundation to distribute this report to every member of Congress.

Additionally, the study and its authoritative results have been featured in the following high-profile media and e-newsletters reaching key decision makers in private and public sectors:

• Health Leaders – Target audience includes executives in areas of long-term care, accreditation, medical staff affairs, regulatory compliance, quality patient/safety, and workplace safety.

• Employee Benefit News – Provides up to the minute news and information for human resource and benefits decision-makers as well as brokers, advisers, and consultants.

• America’s Health Insurance Plans (AHIP) – Smart Brief – Aimed at high level business-to-business readers in the medical insurance and healthcare industries with the goal of keeping them well informed on the news and issues related to their field.

• Fierce Markets – Distributed to healthcare executives, healthcare administrators, hospital administrators, and marketers at healthcare facilities.

• Modern Healthcare – Industry's leading source of healthcare business news delivering in-depth analysis and a look into what's happening next.

• Bio-Medical News – Sent directly to key medical company executives, doctors, surgeons, physicians, hospital staff, medical editors, and medical association staffs.

• Atlantic Information Services – Promotional release sent to E-Savings Club members who are buyers and readers of AIS products.

The electronic advertisements reached more than 357,000 opt-in subscribers comprised of physicians, human resource representatives, healthcare executives, and medical leaders. The results of the report were held in such high regard that editors from Employee Benefit News, AHIP – Smartbrief, and Health Leaders ran follow-up stories covering the study at length.

The Foundation plans to further leverage this report in its lobbying efforts to ensure chiropractic care is included in the ongoing healthcare reform discussion. To view the entire study, please visit, http://www.foundation4cp.com/.

Source: Foundation for Chiropractic Progress, http://www.foundation4cp.com/
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