Would You Like To Be A Team USA Chiropractor?

The U.S. Olympic Committee's Sports Medicine staff relies on many volunteers from numerous health care professions including chiropractic

Have we forgotten about the 33 Principles of Chiropractic

Should they be followed just as R.W. Stephensen wrote in his 1927 book “The Chiropractic Textbook”, or have they become cumbersome, repetitive, and contradictory to contemporary scientific knowledge?

Mediterranean Diet Reduces Risk of Major Disease

The Mediterranean diet has a reputation for being a model of healthy eating and contributing to better health and quality of life

Giant List of Celebrity and Athlete Testimonials

Chiropractic Testimonials by Athletes and Celebrities

Tuesday, November 24, 2009

Reid Healthcare Reform Bill Helps Chiropractors

By ALAN FRAM (AP) – 3 days ago

WASHINGTON — Chiropractors get a lift in the Senate health care bill, thanks to a senator from the state practitioners consider the birthplace of their profession — Iowa.

Search the fine print of the bill unveiled this week by Senate Majority Leader Harry Reid, D-Nev., and you'll find scores of provisions making winners out of some interest groups and losers of others, from makers of costly biological drugs to insurance company executives.

It's not surprising considering the $1 trillion, 10-year price tag of the 2,074-page legislation.
Chiropractors, sometimes criticized as unscientific by medical doctors, could join health teams designed to help primary care physicians coordinate the treatment of patients. Though the precise financial impact is unclear, the language would help steer more patients to a profession whose participation in many federal programs is limited, including Medicare, Medicaid and the medical systems for veterans, the military and civil servants.

"It's important because it just further legitimizes the services that are delivered by a chiropractor, and recognizes they are well received by the patient public," said John Falardeau, lobbyist for the American Chiropractic Association.

The language was approved earlier this year by the Senate health committee. Falardeau said that panel's chairman, Sen. Tom Harkin, D-Iowa, was largely responsible for getting it included by Reid, who wrote the final Senate bill behind closed doors. The lobbyist said numerous chiropractors and their patients contacted Harkin and other senators to push for the language.

"I like to call Iowa the Cooperstown of chiropractic," said Falardeau, alluding to the site of Baseball's Hall of Fame. He noted that Iowa is where the discipline began and is home to the Palmer College of Chiropractic, where many practitioners are trained.

Less fortunate were well-paid officials of health insurance companies. Reid included language Sen. Blanche Lincoln, D-Ark., got into the Senate Finance Committee version of the bill. The wording eliminates companies' tax deductions for the portion of insurance executives' pay that exceeds $500,000.

Lincoln faces a difficult re-election campaign next year, and is among a handful of moderate Democratic senators who have not said whether they will support Reid's bill. Health insurance companies have been repeatedly vilified by President Barack Obama and congressional Democrats, and axing an industry tax break could have populist appeal.

Robert Zirkelbach, spokesman for America's Health Insurance Plans, the industry's trade group, said his group has done no lobbying on the provision.

In the latest round of a bitter struggle over the country's $46 billion market for biological drugs, the Senate bill extends the protection some brand-name manufacturers would get from generic competitors.

The drugs, made from living cells, are a growing part of the pharmaceutical market. Benefiting from a well-financed lobbying campaign and influential supporters, the manufacturers won language in the Senate health committee bill — and in the House-passed health overhaul legislation — giving them 12 years of protection from generic competitors.

Reid's bill would add another six months of protection for drugmakers who also test those products for use by children. Generic companies want to be able to compete immediately.

Kathleen Jaeger, president of the Generic Pharmaceutical Association, said Reid's decision represents "a total hijack" by drug manufacturers that she said will keep consumers' costs higher for a longer time. Ken Johnson, a senior vice president for the Pharmaceutical Research and Manufacturers of America, said drugmakers pursued the issue with senators and that the extra six months of protection gives companies an incentive to make products for children.

The bill also has language prohibiting the government from discriminating against health care providers that refuse to provide services for assisted suicides.

Similar provisions were included in earlier versions by Sens. Tom Coburn, R-Okla., and Orrin Hatch, R-Utah. The legal status of the practice is murky in much of the country, with Oregon and Washington the only states with voter-approved assisted suicide laws and a court case pending in Montana.

Reid's bill also allows Medicaid coverage for babies delivered in the roughly 300 birth centers that operate outside hospitals around the country, mostly for low-income women or those in remote areas.

Chiropractic Equipment

Friday, November 20, 2009

Study validates role of chiropractic to employers, payers

November 17, 2009 — A study commissioned by The Foundation for Chiropractic Progress (www.f4cp.com), validating chiropractic physician services for lower back and neck pain to improve the value of health benefit plans, is generating widespread coverage in the healthcare media and significant attention in government circles.

The study was conducted by two esteemed medical researchers, Niteesh Choudhry, MD, PhD, Harvard Medical School and Arnold Milstein, MD, Mercer Health and Benefits,

The relevant nature of the report has direct impact upon current healthcare discussions in our nation’s capital, prompting the Foundation to distribute this report to every member of Congress.

Additionally, the study and its authoritative results have been featured in the following high-profile media and e-newsletters reaching key decision makers in private and public sectors:

• Health Leaders – Target audience includes executives in areas of long-term care, accreditation, medical staff affairs, regulatory compliance, quality patient/safety, and workplace safety.

• Employee Benefit News – Provides up to the minute news and information for human resource and benefits decision-makers as well as brokers, advisers, and consultants.

• America’s Health Insurance Plans (AHIP) – Smart Brief – Aimed at high level business-to-business readers in the medical insurance and healthcare industries with the goal of keeping them well informed on the news and issues related to their field.

• Fierce Markets – Distributed to healthcare executives, healthcare administrators, hospital administrators, and marketers at healthcare facilities.

• Modern Healthcare – Industry's leading source of healthcare business news delivering in-depth analysis and a look into what's happening next.

• Bio-Medical News – Sent directly to key medical company executives, doctors, surgeons, physicians, hospital staff, medical editors, and medical association staffs.

• Atlantic Information Services – Promotional release sent to E-Savings Club members who are buyers and readers of AIS products.

The electronic advertisements reached more than 357,000 opt-in subscribers comprised of physicians, human resource representatives, healthcare executives, and medical leaders. The results of the report were held in such high regard that editors from Employee Benefit News, AHIP – Smartbrief, and Health Leaders ran follow-up stories covering the study at length.

The Foundation plans to further leverage this report in its lobbying efforts to ensure chiropractic care is included in the ongoing healthcare reform discussion. To view the entire study, please visit, http://www.foundation4cp.com/.

Source: Foundation for Chiropractic Progress, http://www.foundation4cp.com/
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Friday, April 10, 2009

Are Facebook & Twitter The Next Generation of Chiropractic Marketing?

Yes, they are!

If you go to Alexa.com and look at the websites with the most traffic you will see that YouTube is #3, Facebook is #4, and Twitter is #9 on the list of most visited websites.

These social media websites allow you to connect as friends with many people in your local area or across the nation. They are free to sign up for, free to customize, and you can put a link to your website on them as well.

If you can set up your Twitter and Facebook pages correctly, you can be seen as the health expert in your local area. This can be huge leverage in the quest for new patients. Hopefully, they will have read your health blog or other health information you put on these sites and remember you when they need chiropractic. If you set up your profile correctly and use it efficiently, your Facebook, Twitter "friends" will be future patients.

YouTube can help draw in new patients by directly promoting yourself or your clinic, by people searching on YouTube, or by the large search engines, like Google & Yahoo, indexing your videos and putting them in your local search results. If you can get a video testimonial to rank high on Google for your local search terms, that is a huge advantage. People love visuals and love video, because they can see and get to know you before they come in.

I have personally used a great course that can help attract new patients using Facebook, Twitter, YouTube, and other Social Networking websites. Dr. Matthew Loop of Digital Media Solutions created a one of a kind course called Social Media Elite. It takes you on a step by step basis on how to set up your profiles, how to customize them, and how to use them to create viral marketing. It is a wonderful program that will absolutely grow your practice.

Click here to check it out: Social Media Elite Traning Program

Facebook has 1.71 billion users with 300 million checking in everyday. Set yourself up as the health expert in your area.

Friday, February 6, 2009

What Is Universal Health Care? What Will Be Its Affect on Chiropractic?

Universal health care is health care coverage, which is extended to all eligible residents of a governmental region. These programs vary widely in their structure and funding mechanisms, particularly the degree to which they are publicly funded. Typically, most health care costs are met by the population via compulsory health insurance or taxation, or a combination of both. The US is the only wealthy, industrialized nation that does not provide universal health care, according to the Institute of Medicine of the National Academy of Sciences and others. Universal health care is provided in most developed countries, in many developing countries, and is the trend worldwide.

Universal Health Care was a big debate with the 2008 elections and will continue to be a big debate in the coming years. We seem to be a nation very divided on the subject and everyone has their own opinions on whether it will be a help or a hindrance. Here is a look at both sides of the issue at balancedpolitics.org. Take a look a decide for yourself. As far as chiropractic care being covered under Universal Health Care in United States no one knows yet, but many senators and representatives and promised to make sure it will be included.

Let’s take a look at what happened to chiropractic in Ontario and see if this is what will happen in the U.S. or to see if we can learn anything to make sure it doesn’t happen in the U.S.
On May 18, 2004, the provincial government of Ontario, Canada, announced its intention to delist chiropractic services from the Ontario Health Insurance Plan (OHIP), the province’s health care plan, effective Dec. 1, 2004. And despite the heroic efforts of the Ontario Chiropractic Association (OCA) and other organizations, the government remained steadfast in its decision, bringing an end to more than 30 years of public funding for chiropractic services in Ontario.

The government announced that along with chiropractic care, optometry examinations and physiotherapy would be also delisted from OHIP, in an effort to help balance the province’s budget deficit. Ontario Finance Minister Greg Sorbara, who termed chiropractic a “less critical” service in a May press conference defended the cuts by saying that they would add up to more than $200 million in savings over the next two years and free up money for other procedures.
The decision by the legislature to delist chiropractic flew in the face of previous evidence that suggested coverage of chiropractic care could reduce overall health care costs. A 1993 study funded by the Ontario Ministry of Health, for example, found that enhanced OHIP coverage of chiropractic treatment could save Canada’s health care system an estimated $380 million a year in direct costs, and up to $1.2 billion per year in indirect costs attributed to short and long-term disability.

Massachusetts’ lawmakers made history in April 2006, becoming the first state to approve legislation that will require all residents to have some form of health insurance coverage by July 2007. Signed into law by Governor Mitt Romney on April 12, 2006 the plan forges a unique compromise between government assistance and personal responsibility, with the cost to individuals and families based on income. The legislation is expected to drive down the cost of insurance for everyone, as public funds are redirected to more effectively cover the state’s 515,000 uninsured. Since the implementation of this type of Universal Health Care coverage is still fairly recent, no one has been able to say what the long-term affect for the chiropractic profession will be.

Barack Obama’s Universal Health Care plan would include chiropractic coverage and he has said that chiropractors would play a significant role in expanding access to preventative care and strengthening our public health system.

For the sake of the 60,000 chiropractors and the 60 million chiropractic patients, lets all do are best to make sure that chiropractic is included in any type of U.S. health care system.

Have We Forgotten About The 33 Principles of Chiropractic?

For many the 33 principles of chiropractic are a way of life and are followed exactly and just the way they were intended. Unfortunately for many of us, they are something that was talked about only for a few minutes during a philosophy class or mentioned by the keynote speaker on graduation day and then long forgotten. We may have read them once or twice, but never studied them to truly find out what they are talking about and how it can help us in our practice.Should they be followed just as R.W. Stephensen wrote in his 1927 book “The Chiropractic Textbook”, or have they become cumbersome, repetitive, and contradictory to contemporary scientific knowledge and be reduced to 7-8 principles as thought by Brian McAulay, DC.

I am sure we could have a long debate on this subject, but for now it is worth taking one more look, or a first look for some, and see if we can gleam any information that can carry over to today’s chiropractic practice and help further the profession, and more importantly help the millions who have chosen to be chiropractic patients.

The 33 Chiropractic Principles.

1. The Major Premise: A Universal Intelligence is in all matter and continually gives to it all its properties and actions, thus maintaining it in existence.
2. The Chiropractic Meaning of Life:The expression of this intelligence through matter is the Chiropractic meaning of life.
3. The Union of Intelligence and Matter: Life is necessarily the union of intelligence and matter.
4. The Triune of Life: Life is a triunity having three necessary united factors, namely: Intelligence, Force and Matter.
5. The Perfection of the Triune: In order to have 100% Life, there must be 100% Intelligence, 100% Force, 100% Matter.
6. The Principle of Time: There is no process that does not require time.
7. The Amount of Intelligence in Matter: The amount of intelligence for any given amount of matter is 100%, and is always proportional to its requirements.
8. The Function of Intelligence: The function of intelligence is to create force.
9. The Amount of Force Created by Intelligence: The amount of force created by intelligence is always 100%.
10. The Function of Force: The function of force is to unite intelligence and matter.
11. The Character of Universal Forces: The forces of Universal Intelligence are manifested by physical laws; are unswerving and unadapted, and have no solicitude for the structures in which they work.
12. Interference with Transmission of Universal Forces: There can be interference with transmission of universal forces.
13. The Function of Matter: The function of matter is to express force.
14. Universal Life: Force is manifested by motion in matter; all matter has motion, therefore there is universal life in all matter.
15. No Motion without the Effort of Force: Matter can have no motion without the application of force by intelligence.
16. Intelligence in both Organic and Inorganic Matter: Universal Intelligence gives force to both organic and inorganic matter.
17. Cause and Effect: Every effect has a cause and every cause has effects.
18. Evidence of Life: The signs of life are evidence of the intelligence of life.
19. Organic Matter: The material of the body of a “living thing” is organized matter.
20. Innate Intelligence: A “living thing” has an inborn intelligence within its body, called Innate Intelligence.
21. The Mission of Innate Intelligence: The mission of Innate Intelligence is to maintain the material of the body of a “living thing” in active organization.
22. The Amount of Innate intelligence: There is 100% of Innate Intelligence in every “living thing,” the requisite amount, proportional to its organization.
23. The Function of Innate Intelligence: The function of Innate Intelligence is to adapt universal forces and matter for use in the body, so that all parts of the body will have co-coordinated action for mutual benefit.
24. The Limits of Adaptation: Innate Intelligence adapts forces and matter for the body as long as it can do so without breaking a universal law, or Innate Intelligence is limited by the limitations of matter.
25. The Character of Innate Forces: The forces of Innate Intelligence never injure or destroy the structures in which they work.
26. Comparison of Universal and Innate Forces: In order to carry on the universal cycle of life, Universal forces are destructive, and Innate forces constructive, as regards structural matter.
27. The Normality of Innate Intelligence: Innate Intelligence is always normal and its function is always normal.
28. The Conductors of Innate Forces: The forces of Innate Intelligence operate through or over the nervous system in animal bodies.
29. Interference with Transmission of Innate Forces: There can be interference with the transmission of Innate forces.
30. The Causes of Dis-ease: Interference with the transmission of Innate forces causes incoordination of dis-ease.
31. Subluxations: Interference with transmission in the body is always directly or indirectly due to subluxations in the spinal column.
32. The Principle of Coordination: Coordination is the principle of harmonious action of all the parts of an organism, in fulfilling their offices and purposes.
33. The Law of Demand and Supply: The Law of Demand and Supply is existent in the body in its ideal state; wherein the “clearing house,” is the brain, Innate the virtuous “banker,” brain cells “clerks,” and nerve cells “messengers.”

Mediterranean Diet Reduces Risk of Major Disease

Italian researchers reported in a new study that a Mediterranean style diet can reduce the risk of numerous diseases. The people in the study saw an overall drop in mortality of 9 percent, a 9 percent drop in death from cardiovascular disease, and a 13 percent reduction in cases of Parkinson’s and Alzheimer’s disease, and a 6 percent drop in cancer.

The Mediterranean diet has a reputation for being a model of healthy eating and contributing to better health and quality of life, since it is rich in olive oil, grains, fruits, nuts, vegetables, and fish, but low in meat, dairy products and alcohol, reports the British Medical Journal. It has been noticed that people in the Mediterranean region, an area of three continents, differ in their culture, tradition and food habit, but lead very similar active lifestyles and share similar eating habits. It was observed that cases of chronic heart diseases, diabetes, gallstones and cancers were minimal in the Mediterranean region.

The daily Mediterranean diet includes mostly fresh vegetables, fruit mainly as dessert, cereals, whole grain breads, pastas legumes, beans and nuts cooked in olive oil. The diet is supplemented by low to moderate use of milk, cheese and yogurt along with mostly red wine or water. Seafood, poultry and eggs are a weekly add on to the diet, and the consumption of red meat is limited to few times a month. Sweet and dessert intake is also limited to a few days a week. Fruit is the most preferred type of dessert.

The Mediterranean diet is well-balanced with a supply of essential vitamins, minerals, low in saturated fat, salt and sugar to ensure good health. As stated, people in the Mediterranean region lead active lives, but they also find enough time to relax, enjoy and socialize with every meal. This, in turn, helps in digestion of food and proper functioning of body systems.

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Chiropractic Is Neither Unconventional Nor Alternative

A recent article on Rueters.com describes how more people are turning to unconventional and alternative methods of healthcare for their health problems. While the article was neither for nor against other forms of healthcare, the writers once again fail to understand that chiropractic is neither unconventional nor alternative.

Unconventional refers to something that is out of the ordinary or not conforming to accepted rules or standards. Whose accepted rules and standards are they referring to when they call chiropractic unconventional?

Medical doctors have reasoned that chiropractic should not be considered a standard treatment of care because there has not been enough scientific research to prove its viability. This thought process may have been true in the early 20th century, but chiropractic has been heavily researched and studied over the past 20-30 years and proven time and time again to be very effective for many types of conditions.

Research Supporting Chiropractic

Numerous studies have shown that chiropractic treatment is both safe and effective. The following are excerpts from a few of the more recent studies. By examining the research supporting chiropractic care, you will find that chiropractic offers tremendous potential in meeting today’s health care challenges.

For Acute and Chronic Pain

“Patients with chronic low-back pain treated by chiropractors showed greater improvement and satisfaction at one month than patients treated by family physicians. Satisfaction scores were higher for chiropractic patients. A higher proportion of chiropractic patients (56 percent vs. 13 percent) reported that their low-back pain was better or much better, whereas nearly one-third of medical patients reported their low-back pain was worse or much worse.”– Journal of Manipulative and Physiological Therapeutics, Nyiendo et al. (2000),
In a Randomized controlled trial, 183 patients with neck pain were randomly allocated to manual therapy (spinal mobilization), physiotherapy (mainly exercise) or general practitioner care (counseling, education and drugs) in a 52-week study. The clinical outcomes measures showed that manual therapy resulted in faster recovery than physiotherapy and general practitioner care. Moreover, total costs of the manual therapy-treated patients were about one-third of the costs of physiotherapy or general practitioner care.– British Medical Journal, Korthals-de Bos et al. (2003)

In Comparison to Other Treatment Alternatives

“Acute and chronic chiropractic patients experienced better outcomes in pain, functional disability, and patient satisfaction; clinically important differences in pain and disability improvement were found for chronic patients.”– Journal of Manipulative and Physiological Therapeutics, Haas et al. (2005)
“In our randomized, controlled trial, we compared the effectiveness of manual therapy, physical therapy, and continued care by a general practitioner in patients with nonspecific neck pain. The success rate at seven weeks was twice as high for the manual therapy group (68.3 percent) as for the continued care group (general practitioner). Manual therapy scored better than physical therapy on all outcome measures. Patients receiving manual therapy had fewer absences from work than patients receiving physical therapy or continued care, and manual therapy and physical therapy each resulted in statistically significant less analgesic use than continued care.”– Annals of Internal Medicine, Hoving et al. (2002)

For Headaches

“Cervical spine manipulation was associated with significant improvement in headache outcomes in trials involving patients with neck pain and/or neck dysfunction and headache.”– Duke Evidence Report, McCrory, Penzlen, Hasselblad, Gray (2001)
“The results of this study show that spinal manipulative therapy is an effective treatment for tension headaches. . . Four weeks after cessation of treatment . . . the patients who received spinal manipulative therapy experienced a sustained therapeutic benefit in all major outcomes in contrast to the patients that received amitriptyline therapy, who reverted to baseline values.” ‘– Journal of Manipulative and Physiological Therapeutics, Boline et al. (1995)

Cost Effectiveness

“Chiropractic care appeared relatively cost-effective for the treatment of chronic low-back pain. Chiropractic and medical care performed comparably for acute patients. Practice-based clinical outcomes were consistent with systematic reviews of spinal manipulative efficacy: manipulation-based therapy is at least as good as and, in some cases, better than other therapeusis.”– Journal of Manipulative and Physiological Therapeutics, Haas et al. (2005)

Patient Satisfaction

“Chiropractic patients were found to be more satisfied with their back care providers after four weeks of treatment than were medical patients. Results from observational studies suggested that back pain patients are more satisfied with chiropractic care than with medical care. Additionally, studies conclude that patients are more satisfied with chiropractic care than they were with physical therapy after six weeks.”– American Journal of Public Health, Hertzman-Miller et al. (2002)

Popularity of Chiropractic

“Chiropractic is the largest, most regulated, and best recognized of the complementary and alternative medicine (CAM) professions. CAM patient surveys show that chiropractors are used more often than any other alternative provider group and patient satisfaction with chiropractic care is very high. There is steadily increasing patient use of chiropractic in the United States, which has tripled in the past two decades.”– Annals of Internal Medicine, Meeker and Haldeman (2002)

We need to get the word out to everyone that chiropractic care is not an unconventional treatment and never has been.

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When Will We Reach Chiropratic’s Tipping Point?

Universal acceptance. A strong goal for the chiropractic profession, but hardly attainable: even medical doctors are not universally accepted. Chiropractic is searching more for majority acceptance. We have been talking about it for years, but when will chiropractic finally reach its tipping point and become widely used by everyone everywhere? Can we do just “one thing” to change this or will it take more?

10% of Americans use chiropractic regularly—30.5 million people80% of Americans will suffer from back pain at some point in their lives—244 million peopleMore than 20 million of Americans will seek Chiropractic care this year30% of US population over age 18 had visited a chiropractor—68.4 million people

The US population right now is 305 million people. 75% of the population is over aged 18, which would be 228 million people. If 30% of the population over age 18 have visited a chiropractor, that would mean 68.4 million people over age 18 have visited a chiropractor. Overall that is close to 23% of the population that has been to a chiropractor in their lives.

I don’t know about you, but if I was selling a product or service that 23% of the US population had purchased I would be very happy and wealthy. Of course, there is not one chiropractor servicing 23% of the population, but the market penetration is at a pretty high level right now. So why do so many chiropractors seem to be struggling? Why do we see so many companies offering marketing plans, cards, services, coaching, all to get new patients?

One of the main problems is patient retention. We have tons of marketing information, brochures, pamphlets, and coaches telling us how to get new patients, which is a good thing, but with 23% of the population having visited a chiropractor already, maybe we should focus out attention on those that have already been. Someone who is referred to a business is 15 times more likely to buy and a satisfied customer is 10 times more likely to buy than someone new. We should be “selling” to our existing patient base, because they have already been there done that, and if we did a good job, they are satisfied patients. A Gallup Poll in 1991 said that 9 out of 10 chiropractic patients felt that their treatment was effective.

Chiropractic for years had been striving to get the other 76% of the population, those that have not visited a chiropractor before, to embrace the profession. The progress has been long and slow and has even had some success, especially over the last 25 years, but we still have not reached that proverbial tipping point. How about we switch gears completely and concentrate on the ones that accept and understand the power of chiropractic for a while.

If 68.4 million people are current or former chiropractic patients and there are 53,000 chiropractors in the US, then there are 1290 patients per doctor. This is more than enough chiropractic patients for every chiropractor to be helping and also makong a decent living doing it. Just like the chiropractic philosophy of inside-out, lets turn our marketing programs into an inside-out philosophy. Concentrate on retaining and reactivating the patients we already have and teach them the chiropractic philosophy and lifestyle and all chiropractors will be more than busy. Then if we ask those 68.4 million chiropractic patients to tell 5 people about chiropractic, we will reach the tipping point and have a shortage of chiropractors and not a shortage of chiropractic patients.

Let’s not give up on those unforunate 76% altogether. Donate as much as you can to the Foundation For Chiropractic Progress and let them handle getting the chiropractic story to those 76%, while we concentrate on retaining and reactivating, and our patients tell 5 people for us.