Monday, December 29, 2014

The Best Practice Building Lesson I've Ever Learned

I've seen everything out there.

All different practice types and DCs.
All different achievements and stats.

But there's a valuable lesson so few chiropractors take to heart.
It's the difference between Achievement and Progress. 

Our profession is obsessed with achievement. 

The "How many visits do you see a week?" mentality.
I can be just as guilty of this too.

I just don't really care about # of visits per week anymore.
But back when I was a student  that's the only thing
I thought was important.

I was more curious with knowing:

"What's the most you've ever seen?"

rather than

"What's the best lessons you've learned on your way?" 


"Has your profitability increased as you've seen more patients?".
My curiosity was all about what someone had achieved. 

Not about how they grew.

No one is going to get excited
about your steady
consistent growth over the next 2, 3, 5 years.

They just want to know how many you saw this week.

Here's the problem: 

The focus on immediate achievement often comes
at the cost of more consistent growth over time.     
It's the difference between building
a practice super quickly, 

yet finding out you have to
do the same things year after year after year just to keep it.  

à Not Healthy

Achievement doesn't cause true fulfillment for people.  

Progress does. 

That's the research today.
So here are some concepts to consider moving forward:
1. Slow Increase Adds Up Really Fast

If your goal is to increase your profitability,
referrals, weekly visits,
or key referrers in your community
by just a small amount each month…
in 2 years you would have BIG change happen. 
And small amounts each month is 
doable and not intimidating

Imagine if it was just 4 more
patient visits per month, each month.

After 2 years that is about
100 more patient visits per week.

You may not even want to see
100 more visits a week!  
The point is the option is more easily available
to you when you do it slowly and with intention.

2. Slow Increase Helps You Handle Intensity Later On

If 5x the average number of NPs came in this month
you may not even handle it effectively.  
That's what happens when you go out and do
a ton of physical marketing or a Group-On deal.  
New Patients come in,
get rushed,
treated poorly
and leave.

Never to refer or return.  

Classic fast practice building example that shoots you in the foot.

3. Push, Push, Burnout vs. Slow, Slow, Never Look Back

Whether it's physical wear and tear on your body, 
loss of passion because patients always drop out, 
not seeing your family enough, 
or realizing you're sacrificing yourself for
what some other DC thinks
you should accomplish....

Burnout isn't the wise path.
Slow and steady wins the race.

More importantly, there is no race

It's the journey itself that counts

Make your journey memorable
and inspiring to you.

That’s all you’re going to remember anyway.

And when you do reach your goal, it’s actually only fulfilling for a couple days max.
So might as well make your long fought journey there the enjoyable experience.

Your intended results will then fall into place.

Dr. Josh Wagner

~Dr. Josh Wagner graduated from Life University
and created a very profitable practice
from scratch in one of the most expensive neighborhoods in
New York City with less than $5,000.

He has since created The Perfect Patient Funnel System:
An online training program for chiropractors globally
to experience practice growth with more ease in life,
regardless of technique, philosophy, or location.

Chiropractors grow their practice by marketing smarter than harder
as 3rd party reimbursement declines.
The strategies also allow DCs to be THEMselves in practice,
rather than a cookie cutter model of someone else.

Utilizing strategies not introduced thus far in Chiropractic
PPFS members see increase in their practice
with far less energy or expense.